If you heard the loud screams of anguish, the gnashing of teeth, and the exclamations to never enjoy a product again last Thursday, September 22nd, it wasn’t due to the Cardinals crazy lose-from-ahead game to the Mets it was the announcements of many upcoming Facebook changes made that day at the F8 Conference.

Amazing how a couple of day’s separation can cause clarity to set in. As of this morning (September 28, 2011), the Cardinals sit tied for the Wild Card and people are getting used to the Facebook changes.

What does this mean to your business here in the Jefferson City area?

You need to familiarize yourself and your employees with, at least, these 5 enhanced features in order to serve your customers and prospects better and to know what they are saying about you online:

· The News Feed Ticker
· Smart Lists
· The News Feed
· The Subscribe Button
· The new Timeline profiles

I could write pages about each of these updates but you wouldn’t read an email or post that long. I wouldn’t either.

If you would like to know more, I will be posting information about each to our website, tweeting articles by others on the topics, and am always available for personal conversations about your company’s efforts in online and social media marketing.

The Rocket Group – and two of our separate efforts FarrahFite.com and JeffCityLive.com – will be exhibiting at the Jefferson City Chamber of Commerce Business Expo on October 6th. Stop by booth #F13 and bring your questions, I will be glad to offer insight and explanation to your marketing questions.

With a little Cardinal magic and an understanding of Facebook’s changes October might be a lot more fun for all of us!

Thanks for the time,

PS
If you are on twitter give us a follow @RocketGroup and look for the #JCMO hashtag as folks in our community share things that are going on with it.