This week I had the pleasure of speaking to the student chapter of the American Advertising Federation at the University of Missouri. We talked about the ins-and-outs of developing an integrated campaign with the group.

I should have some video up soon but if you want to learn more about the efforts at MU follow them on twitter at @aafmizou.

 Below is a photo of me regaling the crowd with tips on what to do - and not do - during a social media launch.